Home and office organizational products are extremely popular, especially with more people working from home. However, many products available are made from basic materials like plastic and wood. Tired of the monotonous options, the founder of Welaxy set out to create unique solutions.
Welaxy found its niche in the eco-friendly sector by producing items made from ocean waste. Discover how this distinctive brand is thriving in a competitive market in this week’s Small Business Spotlight.
**Business Overview**
Welaxy creates home and office organizational supplies such as drawer organizers, shelving, closet bins, and shower organizers.
**Business Niche**
Welaxy focuses on creating products that help clean the oceans, using 100% ocean waste materials, making their offerings entirely eco-friendly.
**Business Origin**
The idea came from a personal need for better organizational solutions. Frustrated with the common plastic and wood products, the founder sought alternative options.
**Biggest Achievement**
A major milestone was becoming a white-label product that other companies can buy and sell under their brands. This strategy allows Welaxy to reach more customers without the need for extensive marketing. If they could redo their approach, starting a direct-to-consumer website earlier would have been beneficial. Now, Welaxy uses both sales methods to capitalize on their strengths.
**Future Investment**
With an extra $100,000, Welaxy would enhance their website and expand their social media presence. As the company grows, these investments could significantly impact their success in various markets.
**Company Namesake**
Welaxy was named after a beloved family member, ensuring that her legacy continues through the brand.
