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Countertop displays help organize a collection of items for your customers to browse and choose from. They boost visibility, increase sales, and keep your inventory neat.
Placing a countertop display near checkout counters can significantly increase impulse purchases. These displays also enhance brand awareness by highlighting key features of the displayed products, reinforcing your brand both online and offline.
Countertop displays come in various sizes, styles, and materials. Choosing the right one depends on your business needs. If you’re searching for countertop displays, here is a brief overview of different styles and materials available.
### What is a Countertop Display?
A countertop display is a visually appealing setup on a counter, typically containing smaller items offered as impulse buys. However, they can showcase any product, not just impulse buys. Their compact design allows them to be placed strategically in your store, coffee shop, or other businesses, putting your goods center stage.
Additionally, countertop displays help merchandise your items effectively by placing them at the optimal height to attract customers. Items displayed at eye level are more likely to get noticed.
### Benefits of Countertop Displays
**Boosts Brand:** Countertop displays can elevate your brand in numerous ways. Strategic placement keeps your brand in the customer’s mind. Their versatility allows you to reconfigure graphics and marketing messages, creating specific displays for targeted audiences. They are highly visible and serve as ideal marketing tools that work continuously.
**Convenience:** Your sales tactic should focus on convenience for your customers. If a product is easy to find and purchase, customers are more likely to buy it. Avoid placing obstacles that make it difficult for customers to locate your product.
**Customization:** Customize your displays with stickers, signage, paint, or anything else to make them stand out. They are meant to showcase specific products distinctively.
**Increase Revenue:** Display stands can influence purchasing behaviors, boosting in-store impulse buys and putting you in a better position to capitalize on additional sales.
**Low investment:** Most displays are relatively inexpensive and can increase revenue. Investing in a few countertop displays can enhance your sales and brand awareness.
### Countertop Display: Best Picks For Your Business
**Torched Displays Rotating Counter Display Stand:** This wooden 3-tier display stand is stylish and compact, allowing you to showcase a wide selection of merchandise without taking up much space. It features a 360-degree rotation for maximum visibility and includes 12 windowed shelves. Dimensions: 9.25”L x 9.25”W x 17”H without a header, or 21” with a header.
**SSWBasics Double-Sided Counter Top Display:** Ideal for impulse purchases at checkout counters, this metal stand has 32 clips and is perfect for bagged items like chips or pretzels. Dimensions: 9″W x 10″ D x 24″H, and it weighs 12 pounds.
**Mind Reader SNACKCAR Counter Display:** This two-tiered, 360-degree carousel display is made from food-safe plastic and is perfect for small spaces. It measures 14 x 14.5 inches and offers 12 top slots and a large open bottom, weighing just three pounds.
**MyGift Clear Glass & Brass Display Case:** This countertop display box is decorative and functional, made of brass and glass with six separate cubes for jewelry, makeup, or small trinkets. Dimensions: 2.25 H x 9.0 W x 6.25 D inches, and it weighs 2.29 pounds.
**Masqudo Acrylic Display Store Fixtures:** This acrylic display stand is a simple yet effective riser countertop display shelf. It can be used as a three or four-tier display and is perfect for showcasing small items. Dimensions: 12×9 inches, and it weighs 3.9 pounds.
**Countertop Spinner Retail Table Top Display:** A classic three-tier spinning rack display with 24 hooks, adjustable tiers, and 360-degree rotation. It weighs 2.5 pounds and can be adjusted up to 20.8 inches in height.
**FixtureDisplays Wire Rack for Counter Display:** A sturdy three-shelf open-spaced display rack ideal for convenience stores, coffee shops, and retail environments. It weighs eight pounds and measures 23 x 23 x 13.3 inches.
**Mind Reader 11 Compartment Counter Top display for Coffee:** A one-piece coffee condiment organizer made from food-safe plastic, perfect for storing cups, sugar packets, tea bags, and more. Dimensions: 9.8″L x 18.19″D x 6.57″H, and it weighs just 2 pounds.
**VIVO 3 Tray Acrylic Display Case:** Perfect for showcasing baked goods, this countertop display has three removable shelves and a locking rear door. Made from durable, clear acrylic, it includes a 1-year manufacturer’s warranty.
**Four Tier Acrylic Riser Display Shelf with Lights:** These display shelves light up and are available in various colors. They are made from durable acrylic with a transparent step design. Each shelf is 12″ long and 3.15″ wide, with a total height of 6”.
### What to Look for in Counter Displays
When choosing countertop displays, various aspects are evaluated to ensure the options are functional, aesthetically pleasing, versatile, and durable for different business environments. Here’s a breakdown of the evaluation criteria with importance scales:
**Display Size and Capacity:** Importance: 9/10 – Must be appropriately sized for the countertop and have adequate capacity without clutter.
**Visibility and Accessibility:** Importance: 9/10 – Designed for maximum product visibility and easy customer access.
**Material Quality and Durability:** Importance: 8/10 – Made from high-quality materials to withstand regular use.
**Versatility:** Importance: 8/10 – Accommodate different products or adapt easily for various items.
**Design and Aesthetics:** Importance: 7/10 – Enhance product presentation and align with the store’s design theme.
**Ease of Assembly and Disassembly:** Importance: 7/10 – Easy setup, modification, and movement are crucial in dynamic retail environments.
**Security Features:** Importance: 6/10 – Locking mechanisms for high-value items.
**Maintenance and Cleanability:** Importance: 7/10 – Easy to clean and maintain for attractiveness and hygiene.
**Cost Efficiency:** Importance: 7/10 – Balance cost against functionality and quality for good value.
**Environmental Sustainability:** Importance: 6/10 – Environmentally friendly materials or sustainable benefits are considered.
**Brand Reputation and Customer Support:** Importance: 6/10 – Manufacturer’s reputation and customer support availability are taken into account.
### Conclusion
Our goal is to recommend countertop displays that effectively showcase products, are practical for business use, and contribute positively to the retail environment.
