Things are getting busy for over 33 million small businesses across America as the summer shopping season is now in full swing. With consumers out and about, being prepared can make all the difference between a successful sales season and a slow one. Here are some tips to keep your summer vibrant and profitable.
Stick to the plan. Ideally, you should start preparing for the next summer even before the current one ends. But if you’re just now putting your strategy together, it’s not too late. Start by stocking up on inventory. Review last year’s orders to gauge what you’ll need and consider that you may also serve vacationers along with your regular customers. Update your business plan accordingly by reflecting on what worked and what didn’t last summer.
Create an exceptional customer experience. Both online and in-person shoppers have numerous options these days, so making their experience memorable can set you apart. One great way to do this is through a well-managed summer promotion. Consider offering a limited-time sale, a loyalty program, or a summer-themed product or service. You could also hold a contest or giveaway—whatever you choose, make sure it’s enjoyable!
Remember your staff. Employee burnout is a real issue. Think about adjusting your summer operating hours to help combat fatigue—early closure days, for example, can reward staff and boost morale. If that’s not feasible, consider diversifying your staff between long-term and short-term employees. Hiring seasonal workers can ease the burden on your permanent team.
Keep things fresh. When was the last time you updated your digital profile? If it’s been a while, now is a great opportunity to revitalize your brand. Optimize your social media with engaging summer content or launch a new marketing campaign to attract attention. The SBA Learning Center can be a great resource for generating new ideas.
Plan an event. People are eager to get out and enjoy the summer weather, making it an ideal time to host an event. Arrange an in-store or outdoor activity that features your products or services. Offer refreshments and promotional items to attract shoppers. You could also collaborate with another small business in your area to foster community engagement.
Make this summer unforgettable for your small business! Connect with an SBA resource partner to ensure you’re well-prepared for success.
