Social media is essential for most small businesses today, but each company’s approach can vary. Fortunately, the online small business community offers tips tailored to nearly every type of business. Below, you’ll find insights that might suit your small business.
Learn from Successful Social Media Brands
When you’re developing a social media strategy, it helps to look at brands that are doing it right. In a Foundation post, Jessica Tee Orika discusses five SaaS companies excelling on social media, providing inspiration for your own strategy.
Create an Engaging Social Media Presence
There are various effective social media strategies for businesses, but having an engaging presence can work across almost any industry. Anthony Gaenzle’s post on Inspire to Thrive offers great insights on how to achieve this.
Capture Attention with Viral Content
Getting your content to go viral can significantly boost your business. While it’s not guaranteed, certain qualities can make content more likely to catch on. Ivan Widjaya’s post on Noobpreneur provides tips for creating viral content.
Use Tools for Running Social Media Contests
Contests can enhance your social media presence, and there are many tools available to help you run them efficiently. Elna Cain’s post on Blogging Wizard lists ten top options. You can also read what other members have to say on BizSugar.
Stay Updated with LinkedIn Features
LinkedIn is a top platform for B2B businesses and has recently added new features for users. Lisa D. Jenkins covers these updates in a post on Social Media Examiner.
Foster Cross-Functional Collaboration in Marketing
If different departments are involved in your marketing efforts, collaboration is crucial. Amy Strickland breaks down how to achieve cross-functional collaboration in her MarTech post.
Stand Out with Innovative Strategies
To stand out in a competitive market, innovation is key. There are proven strategies to create an effective marketing plan through social media and more. Ivana Taylor’s post on DIY Marketers includes several options for small businesses.
Post on YouTube for Maximum Reach
The timing of your social media posts can greatly influence your reach. YouTube has issued guidelines on the best times to post for maximum exposure, covered by Nicola Agius in a Search Engine Land post.
Integrate WhatsApp into Your Social Media Strategy
WhatsApp is hugely popular worldwide, though it’s often overlooked as a social media tool. Janice Wald from Mostly Blogging explains how it can fit into your brand’s social media landscape.
Understand Generative AI
Generative AI can impact various aspects of business strategy, including social media. Mahipal Nehra’s guide details how businesses can benefit from this technology.
If you have favorite small business content that you think should be included in an upcoming community roundup, please send your suggestions to sbtips@gmail.com.
