If you’re running your own shop, getting customers through the door is priority number one, especially during the holidays. Your store’s window display might just be the secret sauce you need but haven’t fully taken advantage of yet. So, here are a few practical tips for making your holiday window displays a magnet for shoppers.
Start by fueling your creativity with a little reconnaissance. Take a stroll and see what other stores are doing with their windows. Or have a scroll through Pinterest or Instagram for a spark of inspiration. Just remember to do something different from the shop next door; you want to stand out, not blend in.
Your window display should feel like a natural extension of your store, matching its vibe and branding. For example, if your store has a modern feel, skip the rustic Christmas tree. And don’t be shy about using your brand colors to pop against the holiday theme. Hot pink ornaments on a tree could be a head-turner if that’s your signature color.
Resist the temptation to show off everything and create a cluttered window. Instead, choose a single element to capture attention and construct your display around it. Lighting is your best friend here; use it to shine a spotlight on the star of your show, and keep some on after hours. Who knows who’ll walk by and make a mental note to come around when you’re open.
Think about who’s passing by. Place your central piece at eye height for someone walking past your store, but go big if you’re looking to catch the eyes of drivers. In a mall or pedestrian area, you won’t need to go over the top.
Remember, unlike big box stores, you want to give a sneak peek inside your store. Frame your display attractively with lights or seasonal decor, but don’t block the whole window. If you must use a backdrop, make sure it’s low enough for onlookers to see over it.
Highlight what’s hot. Feature your best-sellers prominently in the window. Just make sure you’ve got enough in stock—no one likes to dismantle a display for a single sale.
Encourage bigger sales by grouping items that go well together. For instance, if you dress up mannequins in party wear, add accessories like bags and jewelry to entice customers to buy a full outfit.
Being budget-savvy doesn’t mean a compromise on wow factor. Use simple things like paper snowflakes, chains, or even branches to create an eye-catching display without breaking the bank.
And finally, keep it fresh. No need for a total display overhaul every week, but a little tweak here and there can keep interest up. Switch out the ornaments on your feature Christmas tree, or rotate the table decor if that’s your focal point. It’s all about keeping those passers-by curious and coming back for a closer look.
