The beauty industry offers a wide range of skincare and makeup products, but certain individuals need specific ingredients or blends to get the results they want. Deluvia Skincare and Cosmetics addresses this need by using natural ingredients to deliver real results. Here’s a closer look at the company.
**What the Business Does**
Deluvia Skincare and Cosmetics offers a complete line of skincare products and loose mineral makeup, all made with quality ingredients. Founder Alicia Webb explains that their products are enriched with ingredients like essential minerals from the Dead Sea, Aloe Vera, Manuka Honey, botanicals, and plant extracts. The mineral makeup line, known as ‘Demure,’ provides excellent coverage while feeling light and gentle.
**Business Niche**
The company prides itself on a blend of quality, affordability, and excellent customer service. For over 20 years, Deluvia has been dedicated to finding clean, premium ingredients from around the world to incorporate into their products, ensuring they deliver genuine results at reasonable prices. The business remains family-owned and values personal customer service, continuing to answer phone calls with a human representative.
**How the Business Got Started**
The company was born from Alicia Webb’s personal battle with psoriasis. After years of failed traditional treatments and steroid creams that only provided short-term relief, she discovered effective ingredients, particularly those from the Dead Sea. This breakthrough led her to create products that worked and share them with others.
**Biggest Win**
Deluvia’s biggest win has been the positive feedback from customers. Receiving heartfelt letters and emails about the impact of their products keeps the team motivated and excited to work.
**Biggest Risk**
Starting the business was a significant risk. Webb and her team started with nothing, maxed out credit cards, and traveled the country to sell their products at various shows and events. Unlike many companies with initial investment funds, they took a huge leap of faith, risking financial stability and even their home.
**Biggest Challenge**
Economic uncertainty posed a huge challenge, especially during the 2008 financial crash. Deluvia overcame this by hiring and training over 100 representatives to demonstrate their products in stores across the U.S.
**How They’d Spend an Extra $100,000**
With an additional $100,000, Deluvia would invest in promotion to increase product awareness and reach more potential customers.
**Team Tradition**
Deluvia rewards its team based on performance metrics. When goals are met, the staff enjoys benefits like planned trips and weekly lunches if the trends are positive.
