Sales leaders can boost their teams’ motivation by regularly integrating contests for individuals and groups. However, they often struggle to come up with fresh, innovative sales contest ideas that truly drive performance. To address this, we’ve compiled a list of 35 sales contest ideas.
**35 Contest Ideas to Motivate Your Team**
### General Categories and Contest Ideas
**Fun Sales Contest Ideas:**
1. **Sales Bingo:** Each salesperson gets a bingo card with various sales-related achievements, like closing a deal over a certain amount or getting a referral. As they achieve these milestones, they mark them off. The first to get a line or blackout wins a prize.
2. **Scavenger Hunt:** Salespeople are given a list of sales-related tasks to complete within a timeframe, such as getting testimonials or making sales in specific industries. The one who completes the most wins.
3. **Deal or No Deal:** Modeled after the TV show, this contest involves briefcases with different prizes. Salespeople earn the chance to pick one by meeting targets, with the option to trade. The prize’s value is revealed at the end.
4. **Spin the Wheel:** After reaching milestones, sales reps get to spin a prize-filled wheel, adding an element of chance and excitement.
5. **Fantasy Sales Team:** Salespeople form teams, picking characters (real or fictional) whose performance earns points. This encourages strategic thinking and teamwork.
6. **Sales Poker:** Salespeople achieve sales-related tasks replacing poker cards, like a “full house” equating to closing five deals. Prizes are awarded based on the strength of their “hand.”
7. **Sales Olympics:** Sales tasks are turned into Olympic-style events, fostering a competitive but collaborative environment.
8. **Sales Jeopardy:** A game based on the classic show, focusing on topics like product knowledge and sales techniques. It helps boost knowledge while encouraging friendly competition.
### Monthly Sales Contest Ideas
1. **Leaderboard Legends:** A digital leaderboard tracks sales performance in real-time, with top performers recognized at the end of the month.
2. **Monthly Milestone Madness:** Personal monthly goals are set, with rewards given at different achievement levels, encouraging constant progress.
3. **Theme of the Month:** A different sales focus each month, rewarding those who excel in the chosen area.
4. **Client Appreciation Challenge:** Points are earned by securing repeat business or referrals, emphasizing strong client relationships.
5. **Cross-Selling Crusade:** Focusing on a specific complementary product each month, teams earn points for successful cross-sales, encouraging a strategic approach.
### Sales Contest Board Ideas
1. **Deal Dashboards:** Personalized dashboards track deal progress, helping prioritize efforts.
2. **Goal Thermometers:** Visual progress trackers that fill up as milestones are reached, providing clear indicators of personal and team achievement.
3. **Success Stories Wall:** Featuring customer success stories and testimonials to inspire the team.
4. **Opportunity Quadrants:** Divides sales potential into categories like new leads and upsell opportunities, promoting a balanced strategy.
5. **Milestone Markers:** Visual representations of significant achievements, fostering team camaraderie.
6. **Product Spotlight Showcase:** Focus on different products periodically with sales targets and information to boost knowledge and promotion efforts.
### Team-Based Sales Contest Ideas
1. **Team Revenue Rally:** Teams work towards a shared revenue goal, fostering collaboration and collective motivation.
2. **Collaborative Cross-Selling Campaign:** Teams focus on cross-selling specific products, earning points for successful sales.
3. **Client Satisfaction Showdown:** Teams gain points based on client feedback and repeat business, emphasizing excellent customer service.
4. **Lead Generation Blitz:** A push for generating qualified leads, fostering teamwork in prospecting efforts.
5. **Industry Expertise Showcase:** Teams focus on becoming experts in specific industries, earning points for closing deals within those niches.
6. **Objection Handling Olympics:** Role-playing to handle sales objections, improving skills and confidence.
7. **Sales Training Showdown:** Teams are given sales training challenges with quizzes or role-plays to demonstrate mastery.
8. **Upselling Showcase:** Points are earned for successful upselling, aiming to increase each transaction’s value.
9. **Lead Conversion Marathon:** Teams aim to convert a set percentage of leads into sales, promoting effective follow-up strategies.
10. **Customer Retention Rumble:** Focused on renewing contracts and maintaining client relationships.
11. **Product Launch Palooza:** Teams compete to generate interest and sales for a new product, encouraging collaboration on launch strategies.
### Individual Milestone Achievement Contest Ideas
1. **Closing Streak Challenge:** Rewards for consecutive successful deals, encouraging consistent performance.
2. **Commission Accelerator:** Higher commissions for surpassing sales targets, motivating reps to exceed goals.
3. **Prospecting Power Hour:** Points or rewards for the number of qualified leads generated in a dedicated prospecting time.
4. **Deal Value Champion:** Recognizes the
