Email marketing is an essential tool for businesses, offering a direct line of communication with both customers and prospects. It’s crucial to understand the impact of email campaigns to create effective strategies. In this detailed overview, we’ll dive into 100 key email marketing statistics every business should know.
**Understanding Email Marketing: A Snapshot**
1. In 2023, there were 4 billion daily email users, projected to reach 4.6 billion by 2025.
2. 37% of brands are increasing their email marketing budget.
3. Most marketers include mobile-friendly emails in their strategies.
4. Welcome emails boast a 91.43% open rate.
5. Cart abandonment and welcome emails are the most effective for e-commerce brands.
6. Welcome email read rates are 42% higher than the average email.
7. 84% of B2C welcome emails reach inboxes worldwide, with a 23% read rate.
8. Segmented emails get 30% more opens and 50% more clickthroughs than non-segmented ones.
9. Most marketers send 2-3 emails per day; 12% send weekly emails.
10. 77% of marketers reported increased email engagement over the past year.
**Why Email Marketing Statistics Are Important**
Statistics help businesses benchmark performance, understand audience behavior, evaluate campaign effectiveness, and shape future strategies. Tracking metrics like conversion rates and average order values helps tailor content to engage the audience better. Trends inform investments in automation or personalization. In essence, email marketing statistics are pivotal for making informed decisions and driving marketing success.
11. The global market for email marketing software was $7.5 billion in 2020, estimated to reach $17.9 billion by 2027.
12. Over half of the world’s population (4.2 billion) were active email users globally in 2022, projected to exceed 4.7 billion by 2026.
13. 55% of consumers prefer email as their digital communication channel with businesses.
14. Brands earn $36 for every dollar spent on email marketing.
15. Email marketing delivers an average ROI of $32 for every $1 spent.
16. Delivery rates have improved, averaging 98.2%.
17. 90% of consumers find tailored content useful.
18. Emails with personalized subject lines are 26% more likely to be opened.
19. 74% of marketers say personalization boosts customer engagement.
20. Personalized emails increase click-through rates by 14% and conversions by 10%.
21. Personalized emails yield six times higher transaction rates than non-personalized ones.
22. Relevant emails generate 18 times more revenue than general broadcast emails.
23. Personalized email marketing has a median ROI of 122%.
**General Email Marketing Stats**
24. US marketers use various media channels, with social and TV making up 38% of budgets, while digital (14%) and email (12%) also get significant portions.
25. Email is critical for B2B and B2C marketers; it’s reliable and easily controllable.
26. Email marketing revenue was estimated to hit almost $11 billion by the end of 2023.
27. Over 347 billion emails are sent and received daily worldwide.
28. 64% of small businesses use email marketing to reach customers.
29. 38% of brands are increasing their email budgets; only 10% are reducing them.
30. 74% of consumers expect a welcome email upon subscribing.
31. New leads are most engaged within 48 hours of subscribing.
**Key Statistics on Email Marketing Strategy**
Effective email marketing strategies include:
32. Subscriber segmentation (78%)
33. Message personalization (72%)
34. Email automation campaigns (71%)
Emails with multimedia elements (images or videos) perform best. The best times to send marketing emails are 9:00 AM – 12 PM EST and 12:01 PM – 3 PM EST. The worst time is 1 AM – 3 AM EST.
**Email Frequency**
38. 22% of marketers send marketing emails 2-3 times per day, and 21% send daily emails.
39. 12% send weekly emails.
**The Role of Strategy**
Email marketing statistics help businesses benchmark their performance, understand audience behavior, make data-driven decisions, and improve engagement and ROI. A successful strategy involves segmentation, personalized content, automation, clear call-to-actions, responsive design, and regular analytics.
40. 34% of consumers are more likely to purchase from email marketing.
41. The average open rate for a welcome email is 82%.
**Understanding Email Open Rates**
42. Open rates vary by industry: Real Estate (41.6%), Finance (41.4%), and Health and Fitness (41.2%).
43. Consumers are more likely to buy from emails with coupons or discounts (67%), check-ins (33%), and business updates (28%).
44. The overall average open rate for email marketing is 22.86%.
**Significance of Click-Through Rates**
45. The average CTR is 3.71%.
46. The average click-to-open rate is 16.23%.
47. Unsubscribe rates average 0.21%.
48. For 200 million emails sent through Constant Contact, the average open rate was 34.51%, the click rate was 1.33%, and the bounce rate was 10.28%.
49. Email marketing acceptance differs by age; 10% of U.S. millennials and 36% of U.S. Gen Zs are less likely to engage.
50. Welcome emails have 4 times the open rate and 5 times the click-through rate of a standard email campaign.
51. Welcome emails have a 26.9% click-through rate.
**Conversions: The Ultimate Goal**
52. Email is the first check of the day for 58% of users.
53. Users spend 5 hours a day checking email (work and personal).
**Evaluating Email Marketing ROI**
54. Email marketing’s average ROI is substantial, with about half of marketers seeing a twofold improvement.
55. Large organizations (500+ employees) have the highest email ROI – $41, followed by $35 for companies with fewer than 100 employees, and mid-sized companies with $29.
56. Again, large organizations show the highest email ROI – $41 for 500+ employees.
57. The retail and e-commerce sector reports a higher ROI ($45) vs. the software and technology sector ($36).
58. Quality assurance, A/B, and spam testing improve ROI; using these tests can yield up to a 28% higher return.
59. Welcome emails can boost unique click rates by 196%.
60. Including offers in welcome emails can boost revenue by 30% per email.
61. Welcome emails can generate up to 320% more revenue per email than other promotional emails.
62. Welcome emails see over 3 times the transactions and revenue per email compared to regular promotional emails.
**Insights from Different Industries**
63. 59% of Millennials and 67% of Generation Z primarily use smartphones to check email.
64. 40% of consumers have at least 50 unread emails in their inbox.
65. 64% of small businesses use email marketing to reach customers.
66. The top strategies for email marketing are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%).
67. Launching a mobile-responsive email design can increase unique mobile clicks by 15%.
68. 56% of marketers use mobile-friendly emails.
69. Personalization is a top priority for 55% of marketers.
**Mobile Email Marketing Statistics**
70. The average open rate for welcome emails is 82%.
71. Open rates vary by industry: Real Estate (41.6%), Finance (41.4%), and Health and Fitness (41.2%).
72. Around 75.9% of emails are 600 words or less, and 50.2% have under 300 words.
73. Emails with three images or fewer and about 20 lines of text have the highest click-through rates.
74. In 2023, email marketing was forecasted to reach a market size of $10.89 billion.
**The Power of Automation**
75. Brands that regularly perform A/B tests report the highest ROI of 42:1, compared to 23:1 for those who don’t.
76. 69% of B2B content marketers distribute content via email newsletters.
77. About 68% of B2B marketers use email marketing software.
78. Substack, an email newsletter platform, has over 2 million paid subscriptions.
79. Email newsletters’ performance is followed by blog posts/short articles (13%), in-person events, and case studies (9%).
80. In Europe, North America, and APAC, email marketing is the most widely used technology for customer engagement (77.6%).
81. 87% of B2B marketers use the email channel for distributing content.
82. 31% of marketers use email newsletters to nurture leads.
**Key Statistics and Trends in B2B Email Marketing**
83. Email ranks among the top marketing tactics for B2B companies (36%) in 2022.
84. 43% of US B2B marketers believe email is crucial for top-of-funnel goals.
85. 81% of B2B marketers use email newsletters most frequently.
86. 15.8% of all emails go missing or are caught by spam filters.
87. New product and feature announcement emails have the highest click-through rates in B2B marketing.
88. Email automation is used primarily for sending triggered emails, drip or nurture campaigns, and segmentation.
**The Future of Email Marketing**
89. 95% of marketers using generative AI for email creation find it effective.
90. 43% of these marketers say AI is most helpful for creating emails.
91. 38% use AI to write emails.
92. 21% of Sales Professionals using AI find it useful for writing messages to prospects, and 32% for adapting messages to different audiences.
93. 63% of marketers use AI tools for email marketing.
94. Using AI for email personalization increases revenue by 41% and CTR by 13.44%.
95. AI users have an average order value (AOV) of $145.08, compared to $138.00 for non-users.
96. 58.3% of users believe AI can enhance email newsletters.
97. 28% of marketers use generative AI to write emails.
98. 41% of marketers say AI helps them earn more from email campaigns.
99. AI boosts CTR by 13.44%.
100. 10% of email marketing teams use AI to write email copies.
**Preparing for the Future**
Anticipating future trends is crucial for adapting email marketing strategies. Here’s how businesses can prepare:
1. Predicting Consumer Behavior: Monitoring trends can provide insights into changing consumer behaviors, such as increased mobile usage.
2. Staying Ahead of the Competition: Keeping up with emerging trends helps businesses adopt new technologies or tactics before they become mainstream.
3. Improving Personalization: Advanced data analysis and automation trends can enhance personalization capabilities.
4. Optimizing Send Times: Understanding shifting consumer habits helps in timing emails for better open rates.
5. Leveraging New Technologies: New tech trends, like AI, can improve email marketing automation tools.
6. Adapting to Regulatory Changes: Staying aware of regulatory trends ensures marketing practices remain compliant.
Understanding these trends is key to refining email marketing strategies, allowing businesses to anticipate changes, make informed decisions, and stay competitive in the dynamic digital marketing landscape.
