In 2024, almost every business needs an online presence to thrive. This presence should include various tools and strategies tailored to each business’s specific goals. Here are some tips from members of the online small business community to help you enhance your online presence.
**Include Your Unique Voice in Your Marketing Strategy**
Nowadays, many digital marketing tips focus on beating platform algorithms. However, your unique voice is something no algorithm can replicate. Jennifer Hanford from Strella Social Media talks about this in more detail.
**Find the Best WordPress Page Builders**
Your website is the cornerstone of your digital marketing strategy, and WordPress is the most popular platform for building one. If you need a page builder tool to start or improve your site, Archit Prajapati from WP Webify discusses several top options.
**Leverage Web Widgets Effectively**
Web widgets offer additional customization options for your website. Lisa Sicard from Inspire to Thrive shares several strategies on how to effectively use these tools to grow your business.
**Master Shopify Image Optimization**
If you run an e-commerce site on Shopify, optimizing your images can significantly affect your shop’s success. Erdi Balcioglu from Juphy provides insights on optimizing images for Shopify.
**Learn the Ins and Outs of Semrush**
A strong SEO strategy is essential for online success in 2024, and Semrush is one of the leading platforms to help enhance your SEO efforts. Sandeep Mallya from 99signals offers more information on how to use Semrush effectively.
**Master the Basics of SEO**
If you’re new to SEO, understanding basic concepts is crucial before diving into specific platforms or strategies. Berkay Alp from Scandiweb offers a comprehensive beginner’s guide to SEO.
**Meet Technical Requirements to Rank in Google Searches**
SEO is more than just quality content and keywords; technical elements are also critical. Deep Shah from Suso discusses several technical aspects you need to master to rank well on Google.
**Enhance Web Application Performance with Technical SEO**
Technical SEO can also impact the performance of web applications. Mahipal Nehra from Decipher Zone provides tips on upgrading your online presence with advanced technical SEO practices.
**Create the Perfect Instagram Business Name**
If you’re launching a business on Instagram, choosing the right name is crucial. Janice Wald from Mostly Blogging explores various factors to consider and offers unique name examples for inspiration.
**Maximize Engagement with Multistreaming**
With numerous livestreaming options available, some businesses use multistreaming to go live on multiple platforms simultaneously. Ivan Widjaya from Noobpreneur explains how to maximize engagement with this strategy.
If you have favorite small business content you’d like to suggest for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.
