Businesses can approach content marketing through various tactics and platforms. While some focus on blogs and email marketing, others might prioritize social media and SEO. To find the best mix for your company, consider these tips from members of the online small business community:
### Starting a Blog
It’s never too late to start a blog for your business; however, it involves several steps. Dan Swords provides a comprehensive guide to help you launch your blog successfully.
### Creating Multilingual Email Campaigns
Email marketing remains a powerful communication tool. As businesses often need to reach a global audience, producing emails in multiple languages becomes essential. Mahipal Nehra offers steps in his Decipher Zone post to streamline this process for your next email campaign.
### Enhancing SEO
SEO is crucial regardless of the type of content you produce. Increasing your search traffic doesn’t have to be complicated. Sandeep Mallya shares some simple tips in his 99signals post to help improve your SEO.
### Checking Google Rankings
Improving SEO starts with knowing your current standings. There are various tools, both free and paid, available to check your rankings. Erik Emanuelli reviews several of them to help you get started.
### Improving Content Experience
Content marketing should aim to create a valuable experience for your audience. Lisa Dougherty from the Content Marketing Institute offers several easy tips to enhance the experience for your readers and potential customers.
### Finding Facebook Scheduling Tools
Social media is vital for content marketing, with Facebook being a key platform. Scheduling tools can help you save time when posting. Adam Connell of Blogging Wizard lists some of the best options available.
### Running Social Media Contests
Contests on social media platforms can boost engagement regardless of which platform you choose. Marie Kelchlin provides useful tips on running successful social media contests.
### Utilizing LinkedIn Lead Gen Forms
Social media can also be effective for gathering leads, but you need a system to collect this information. LinkedIn lead gen forms are useful for this purpose. Eyal Katz shares insights on how to use these forms effectively in his mvpGrow post.
### Drawing Inspiration from UX Design Upgrades
The user experience on your website and digital platforms affects customer perception. Large companies like Netflix and Snapchat continuously refine their UX. Manoj Rajput discusses recent changes and how you can draw inspiration from them in his Mind Inventory post.
### Dealing with YouTube Content Removal
If you share content on YouTube, you might face occasional video removals due to copyright or policy issues. Lisa Sicard outlines the steps to take if this happens in her Inspire to Thrive post.
If you have favorite small business content to suggest for an upcoming community roundup, send your tips to sbtips@gmail.com.
