Online marketing vehicles come, and marketing vehicles go, but e-books selling is growing stronger.  Jack McKeown, Verso Digital business development director, analyzed the habits of 110 million virtual users and found that “Avid readers are using their eReaders to supplement their print reading habits.”

According to McKeown, a hybrid market of readers is emerging that  continues to divide its book purchases between e-books and print books.  A majority, or two-thirds, of these readers are 45 or older. In comparison, only 28 percent are in the 18-plus bracket. It is important when writing books to interest the baby boomer readeres and grow new readers with the younger crowd.

Interestingly, the survey also found the maximum price these avid readers would pay for e-books.  The results show about 28 percent will not pay over $10.  However, 37 percent say they are unsure about what they would pay. Somewhere in the $10 to $18 range may be the right price.

This once again shows the importance of e-commerce and online service providers to use e-books as a marketing and income-building tool. Readers want information, and are willing to pay for it. E-books can be produced at such a low cost that it makes it well worth Internet businesses to get them written and published.