Many people are jumping into business for the first time when they begin to sell products or services online. There are also many owners of brick-and-mortar businesses and professional services who are either putting up their Web site for the first time or recognizing the need for enhancing their online presence.  To build their virtual brand, these store owners  and professionals have both similar and different online activities than those who are first starting a business. 

The following are subtopics that will be important for building your online business