Once you get your Web site designed and up, you are just at the very beginning of your e-commerce business. With millions of sites online, you will not be known if you do  not market your site. You will sit in some never never land and not be discovered.

When the Web first started, there were so few e-commerce sites, that it was easy to be noticed. Then the floods came and a deluge of new businesses and services joined the Web. Since then, scores of new ventures  have come aboard.

Unless you are using your site only for your brick-and-mortar customers and do not want any Web visibility you need to develop your marketing plan to build traffic to your site and grow your customer based and credibility.

Here are just a few of the many factors you need to consider:

1) Who are you targeting with your Web site, and is it designed with that target in  mind?

2) Do you have fresh new copy on your Web site pages about you and your services or products?

3) Are all your product descriptions fresh and interesting?

4) If you are using organic marketing (non-paid), do you have a blog?

5) Are you sending out press releases about your new Web site?

6) Are you providing information of interest to your audience and giving away free reports?

7) Have you hooked up with the social media to publicize your site?

8  How are niching your site to keep it different from the competitors’?

9) Are you linking to other Web sites that can bring you additional traffic?

10) Have you thought about videos to promote your site?

Etc. Etc. Etc. Get that marketing going!