Although formats can vary, an online business guide for your e-commerce plan should include the following:  1) a description of the business; 2) your marketing plan; 3) current and projected finances; and 4) a management plan.   

Business Discription:

* Overview of product or service

* Mission and vision

Marketing

*Public Relations and advertising

*Competition

Management

*Operations

*Employment

*Insurance 

 Financial Data

 *Financial institution loans

*Equipment and supplies

*Balance sheet

*Margin of safety

*Profit and loss statement

*Three-year review

*Monthly breakdown for year one

*Quarterly breakdown for year two and three

*Projection assumptions

*In- and outflow of cash

 Supporting Documents

 *Past three years tax returns, with personal financial statements

*Franchise, lease, and purchase contracts

*Licenses and permits

*Principles’ vitae

*Letters of intent from relevant parties

 In addition to these items, your business plan should include a cover sheet, a mission statement or statement of purpose, and a table of contents, so interested parties can quickly find the items that concern them.