Choosing the name of your Web site will be one of your first steps in putting your business online.  Short and sweet is always a good starting point, but consider something catchy, too.  You want something that your customers and potential clients and shoppers will remember and can readily spell.

Your business name should clearly let people know what products or services you sell. Do not try to be too witty with a play on words that is spelled differently. If you have already named your business, you want your Web site to have the same name. That way, if people think of you, they know exactly where to go online.  If this is not possible, because someone is already using that name, then get a name that clearly says what your business or service offers.

Your also have to make sure that you not infringing on any trademark. To be sure your name is not a copyright, visit copyright.gov and search before you buy.

Be careful about using “a,” “my,” “the,” or a similar word in front of the name, such as “mycookieshop.com” or “thedogbone.com,” and plurals, such as “bluejeansstore.com.” If you need to do this, because your name is already taken, then be sure to always use the full name in all your promotions. Do not say, for example, “Be sure to come to dogbone for all your puppy’s food,” when the name of your store is “thedogbone.com.” Similarly, if you cannot get your business name with “.com,” and must use “.net” or “.org,” be sure to always use the full name: “Be sure to come to thedogbone.net for all your puppy’s food.” You should try your best, however, to get a .com name. They are still available, but you just need to be more creative.

 There are several reputable online sites, such as GoDaddy.com, where you can register names. Many names are available, and others are either for sale or auctioned off. If you already have a name in mind, and the registration company says it is taken, check it out. Perhaps it is for sale. Check its history, since you do not want a site that once was shut down for spamming or other infringement.

There is much to be said about looking for a domain name first and then naming your business. This way, you can write down six key words that describe your business and play around on the registration site to see what is available. If you want to provide travel information and services, for example, you have words such as “travel,” “trip,” “excursion,” “destination,” and “vacation.”

 To choose a name that suits your business, spend some time brainstorming to see what names you can invent. If you need help, search online for existing businesses with similar offerings, use your dictionary or thesaurus, or ask your friends or family to help you come up with ideas. Another idea is to develop a list of adjectives that describe your business (e.g., fun, professional, dreamy, or expert) and consider using those in your business name.

Always think about your niche and the keyword that will drive people to your site. Does one word strike you as being ideal? Next, apply the criteria above to see whether the name you have selected fits each one. If so, you may have a winner.