This past year, numerous e-commerce sites increasingly used the social media as a marketing tool due to the economic situation and the growing impact of the social media in product and service decision making.  Rather than just putting up a Facebook account, many Web site businesses are using the social media to provide additional information and services not on their home site.

1) Some online businesses are giving fans perks, such as t-shirts, coupons and other types of savings. 

2) Do you have a unique business or service and want to show it off? Join other Internet companies that are using their Facebook for photos and videos on how their products work.

3) Many online services have particular nonprofit organizations that they support. The Facebook page is a perfect place to highlight the latest participation with that organization.

4) Does your online business have special contests? They can be listed here on Facebook. For example, what about a special recipe winner each month that uses your Web site’s products.

5) The Facebook page can be a great place to include photographs of customers’ photographs with your products.

6) There are numerous widgets now that do everything, but there is usually not room on the Web site of the business. Add them on Facebook and change them monthly.