Thanks for an article by Vangie Beal that reinforces what is important for Web marketing.  As she notes, product descriptions that just cover the basics and are a rehash of what the manufacturer sent with the item are not enough for today’s customers. 

Plus, Google does not like when it sees the same copy at many different sites. If you are using the same descriptions of products as those of many of your competitors. Your copy, regardless of the keywords, may be ignored.  

Yes, it takes a great deal of time to write new, fresh copy for your products. It’s worth it. The potential buyers are much more interested in what you have to sell and the search engines are much more apt to pick up your copy.

No one should know your potential buyers than you. You should be able to write copy that caters to their specific needs. If you are selling health products, and most of your customers are baby boomers, then relate the copy to this target age. 

When you are writing your copy, you want to make sure that you put in your key words. Remember, not too many! And, they have to make sense as used.

You may also want to write product reviews of the newly introduced items. Ask your customers to rank them and send in their own personal thoughts, which helps others with their decision making and lets your customers know that you care about their input.

Remember when you are writing copy to mention other items that may be of interest to these customers, as well. In the dog food description, mention doggie snacks, for example, and link to those products.