E-Books: Great Online Marketing Tool

The reason why Internet users love blogs is because they want to learn more about their special interests or share with other people who like the same thing. They also want to get the latest information from an expert–the person writing the blog, who may or may not be selling products or offering services. 

This is Why People Love E-books, too!

Here’s Ten–10–Reasons to Write Your E-Book Now

1) Driving Traffic: Your present or potential customers or clients are hungry for information on the subject you know best. If you offer this information, they will come to your site to obtain it.  This is a perfect way to encourage people to your Web site.

2) Building Lists : All web sites need to grow a list of people who are interested in their products or services. These are individuals who want to hear from you about new items, information and news about their product or service of interest. When you offer a free e-book, you capture the name of these people for future marketing.

3) Fighting Competition:   You need to distinguish yourself from your many competitors. What better way than offering free information?  When they have a choice, Internet users will go to the location with free valuable information rather than just a product or service listing.

4) Establishing Expertise: When you provide up-to-date, relevant information, you are building a reputation for being an expert in the field. People want to buy from individuals who are in the know.

5) Returning Customers: Internet users will go to sites where they find information and will return to these sites again and again. If you have e-books to download, they will keep coming back for more.

6) Growing SEO: Many of these e-books can be accessed by search engines, offering key words and extensive material to help with ranking.

7) Offering Flexibility: Do you know that you can now put your e-books on your own web site as well as book sites such as Amazon.com, free e-book sites, e-readers, electronic devices and other web sites? You can get a lot of exposure just with one book.

8 ) Growing Income: Once you establish a list that is interested in your topic, you can sell more in-depth and specific e-books to them. These can also be sold on other locations.

9) Making Contacts: Send a link to your e-books to potential customers or clients, the media, organizations who may need your services, consumers, legislators, professionals, and anyone else who would be interested in downloading them.

10)Publishing Ease: The best thing about e-books is that they can be done quickly, effectively and for a very reasonable cost.

**You have all the information in your head. You are the expert. You just need to get the information on paper. That’s easy with a few telephone interviews.

**An e-report of about 25 pages or an e-book of about 100 pages can be completed and on your site in a couple of weeks–cover and all.

**Just set aside several hours to establish the e-book’s theme, topics and chapter order, and a few times to be interviewed, and it will be done before you know it.

**Forget the high costs of ghostwriting a book from scratch. You are “writing” the book, but just with verbal versus written words.

mBook(tm) Multimedia E-book Coming Soon

The e-book world is changing every second, especially with the introduction of the e-book readers and Ipad.  The pdf text-only e-book will soon be out of date. I will be introducing the mBook ™ mmBook™ very soon. This is a great way for businesses to build rapport with their customers, traffic with additional search engine optimization, and brand recognition.

The new multimedia e-books, which can be downloaded from your Web site by customers, can offer a host of features, such as:

Embedded video

Embedded audio

Animation

Special design and color

Links to the Internet

E-mail provision

Ability to fill out forms

Sound Effects

 These multimedia mBooks ™ are perfect for viral marketing. If they have a lot of good information, one person will gladly send it on to the next. They are also a great way to build up a list of customers or clients to contact at a later point.

You may also want to sell your enhanced e-books for incremental income, if there is a great deal of valuable information. For example, if you own a dog food Web site, you may want to publish a mmBook™ that compares different ingredients of food available.

You can either use video, audio and text you already have or I will work with you.

Stay tuned. You will be seeing a lot more about these books very soon.

E-Book Reader Battle in Full Swing

First Amazon had its Kindle. Then came Sony’s or was it Barnes & Noble’s e-reader?  Now the Ipad. And, of course about 20 other e-book readers that you probably don’t know unless you have a particular reading need. Everyone is battling it out.

That’s not all, by any means. As the battle continues on e-book readers, the same is happening for e-books. As you know, there are millions of e-books for free or sale online and through the libraries. These have been sold by Amazon and Kobo, as well as smaller online businesses. Many of these smaller Web sites have niches, such as a certain theme, or publish people’s works and then sell them on their site.

Google, is joining this area, too, in June or July. You will be seeing Google e-book stores that have about 4 million or so books for sale. This is going to have a major impact on all the smaller stores, and even the larger ones.  or need to quickly niche themselves. They need to differentiate their online business from the big guys. What can they offer to their customers besides the books and price?  This is why a blog and e-mails and e-zines to customers is so important. They build up a following.

Why am I writing about this? For three reasons: 1) It shows you the direction in which the industry is moving. People are getting used to reading their information in electronic form–including books. Also, they are reading this information on a variety of vehicles–online, mobile, ipad, laptops, etc. etc. 

2) Smaller businesses that are already in the e-book selling business should have established a niche in order to compete with these big guys. They need to differentiate themselves. That is why blogs, e-zines, e-mail and social media is so important. It builds up a following.

3) In the very near future, online businesses will have to reach their customers via other vehicles besides the Internet. They have to start thinking about developing marketing e-books, e-zines, reports, and other marketing tools for all those people reading information from their phones, ipads and e-readers. In addition to a blog, you are going to need an informative e-book/e-report that lets your customers or clients know about you and your business.  Let me know if you are interested in hearing more about this!

Turn Your Computers into an E-Reader

Would you like an e-reader but not want to pay the $300 or so for the Kindle or its competition? Lifehacker gives you the ins and outs, actually the lefts and rights ups and downs of how to convert your mini-notebook or netbook into an electronic book reader.  Also, don’t forget about the Microsoft e-reader.

1) Turn your mini-notebook sideways.

2) Use the  EeeRotate application to turn the screen so it is facing the same direction as the computer.

3) Adjust the brightness of the screen to its lowest setting or see if you can turn it off all together.

4) Maximize your battery’s power by setting up the special power saving mode.

5) Decide on which free e-reader software you want to add, such as Kindle for the PC, Calibre, or MobiPocket Reader Desktop.

6) Start reading!

Another option that has been out for some time is the Microsoft Reader, which is a free program for Windows that can been downloaded.  You can also use it on a PocketPC by using Cleartype Technology for reading on small PDA screens. Books are displayed in the .LIT (literature) file format, which is based on the Microsoft Compressed HTML Help format.  Boks can be bought and and downloaded from online stores, but not Amazon.com.

The Kindle is easier to use and has more choices of books, but options are always good to look at.  Sometimes it is nice when it is not necessary to carry around four or five different electronic “toys,” when one or two that are a little less convenient can handle more functions.