Next year, Google is entering the online e-book store business, along with Amazon, Sony and Barnes and Noble.  Google Editions will let readers buy digital books on e-book readers, laptops and cell phones. If you have not yet thought about the e-book for your business, now is the time.

Even if you are just starting your online business, you should be thinking about the e-book or, at least, e-report, you will have on your Web site for business Internet marketing online.

Here is an online business guide on how to start your e-book.

1) Look at your business or service. What topic do you feel is most important for your present or future customers? For example, let’s say you rent vacations in the Caribbean.  Think about some of the topics that may be of interest such as recipes, snorkeling explorations, early history, and unknown places to visit.

2) Consider the questions your customers ask most before taking their trips.  Which of these would be important enough for an e-book?

3) Go on forums and read the members’ questions. You will have a better idea of what information they need.

4) Give thought to how you will be using your e-book: Offered for free to build your e-mail list, to build your expertise with potential customers, to encourage purchase of other products, to help jump start your new online business, or as an income builder. This will help you decide topic, length, and type of information to include.

5) If you already have an e-mail list of customers and potential renters, do a quick survey to see what topics they would like to see covered.