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First Amazon had its Kindle. Then came Sony’s or was it Barnes & Noble’s e-reader? Now the Ipad. And, of course about 20 other e-book readers that you probably don’t know unless you have a particular reading need. Everyone is battling it out.
That’s not all, by any means. As the battle continues on e-book readers, the same is happening for e-books. As you know, there are millions of e-books for free or sale online and through the libraries. These have been sold by Amazon and Kobo, as well as smaller online businesses. Many of these smaller Web sites have niches, such as a certain theme, or publish people’s works and then sell them on their site.
Google, is joining this area, too, in June or July. You will be seeing Google e-book stores that have about 4 million or so books for sale. This is going to have a major impact on all the smaller stores, and even the larger ones. or need to quickly niche themselves. They need to differentiate their online business from the big guys. What can they offer to their customers besides the books and price? This is why a blog and e-mails and e-zines to customers is so important. They build up a following.
Why am I writing about this? For three reasons: 1) It shows you the direction in which the industry is moving. People are getting used to reading their information in electronic form–including books. Also, they are reading this information on a variety of vehicles–online, mobile, ipad, laptops, etc. etc.
2) Smaller businesses that are already in the e-book selling business should have established a niche in order to compete with these big guys. They need to differentiate themselves. That is why blogs, e-zines, e-mail and social media is so important. It builds up a following.
3) In the very near future, online businesses will have to reach their customers via other vehicles besides the Internet. They have to start thinking about developing marketing e-books, e-zines, reports, and other marketing tools for all those people reading information from their phones, ipads and e-readers. In addition to a blog, you are going to need an informative e-book/e-report that lets your customers or clients know about you and your business. Let me know if you are interested in hearing more about this!
readmoreIt’s a no brainer. Online businesses are here to stay. If you have a brick-and-mortar business, you need some kind of Web presence. It can even be a site that refers customers right back to the main store.
Even the Better Business Bureau is pushing businesses to get online. A release came out from BBB today that says that most small businesses still have not taken the time or money to create a site. The BBB recommends that small business owners ask themselves four questions to decide if they should build a site:
Can customers find you online already? How many people still use the print yellow and white directories? Fewer and fewer. You need to at least have a Web site that lists your business’ name, phone number and address. A list of your products or services is a big plus.
Is your competition online? If so, you have to be there right along with them. More and more potential customers are starting their search online and will go with the business they find on the Web. It that is your competition, then you may have lost a sale.
How is social network? You do not have to spend hundreds of hours on Face Book, Twitter, etc. etc., but you do need to keep your social network going. Your Web site will give people a way to reach you other than calling or going to your store. It will also give you a quick way to reach them, instead of costly print marketing and advertising.
Could you expand your sales online? You may feel that you reach everyone you want through your brick-and-mortar store. Just ask yourself, “What do you have to lose by putting up a Web site?” You can have a Web site in place in an hour and for only $100.00 a year. That’s sure worth it to see if you can get more sales.
